Tobias Skuhra
Product Design
I’m a design leader working at the intersection of physical products, digital interfaces and service experiences.
My background in Industrial Design continues to shape how I approach UX and innovation: products and interfaces should not be designed as isolated touchpoints, but as part of a larger human, physical and business context.
With 15+ years of experience, I lead multidisciplinary teams and complex design programs from early opportunity framing through concept development, validation and delivery. I help clients and teams create clarity, align perspectives and turn ambiguous challenges into coherent, meaningful and actionable product experiences.
My work spans mobility, automotive UX and HMI, connected products, consumer electronics and healthcare.
Curriculum Vitae
Design Director at Star, Munich
03/2019 - today
Star is a global technology and innovation consultancy working across strategy, design and engineering.
In my role as Design Director, I lead cross-disciplinary teams and complex product development programs for international clients, with a focus on connected physical and digital experiences. I guide projects from early research and strategic framing through concept development, prototyping, validation and delivery.
Within the German leadership team, I provide direction and mentorship for the design organization and contribute to the studio's capabilities, project quality, client relationships and business growth.
Design Lead at IXDS, Munich
08/2016 - 02/2019
Working as Design Lead for IXDS’ Connected Living Venture, I was managing diverse teams. Leading UI/UX/ID & Prototyping projects in the fields of consumer electronics, household appliances, IoT, and mobility, we worked for clients such as BSH, Siemens & BMW.
Senior Industrial Designer at Fluid Design, Munich
11/2012 - 07/2016
Fluid, former Lunar Europe, is a team of passionate creatives, researchers, strategists and designers with international experience and diverse cultural backgrounds. I worked on various user centered Industrial Design projects with internatinal clients, from the very beginning until the final product launch.
Industrial Designer at studioMEM, Munich
10/2010 - 10/2012
studiomem is a strategic design consultancy dedicated to creating human centered, responsible businesses, services and experiences. In my role as an industrial designer, I was responsible for the development of various design projects, project management and implementation support with manufacturers in China.
Consolidation study HBKsaar
10/2009 - 03/2010
University Graduation and Diploma Thesis
05/2009
(Internship) Detail & Interface Design at BMW, Munich
04/2008 - 12/2008
I've worked on the Design of BMW's 1 & 3 series steering wheel among other projects.
(Internship) Exterior Design at Volkswagen, Wolfsburg
03/2007 - 08/2007
Industrial Design-Study at HBKsaar, Saarbücken
2003- 2009
Contact
Tobias Skuhra
München
+49 170 933 19 12
© Tobias Skuhra 2026