Vodafone Femto products
2011
Studiomem
Industrial Design
Physical Prototyping
Implementation Support
Challenge
How might Vodafone create a recognizable family of peripheral devices across different form factors while maintaining a consistent, approachable design language?
The challenge was to establish a coherent product identity that could differentiate Vodafone’s hardware, support intuitive use and remain flexible across a growing portfolio.
Result
Working with the design team, I contributed to the development of several Vodafone devices from concept through to implementation.
The resulting Femto product family uses simple, distinctive forms and carefully resolved details to create a consistent visual and tactile identity across different products. The design language balances technical clarity with an approachable character, helping the devices integrate naturally into everyday environments.
The product family received the Plus X Award 2013 for Innovation and Ease of Use.
Contact
Tobias Skuhra
München
+49 170 933 19 12
© Tobias Skuhra 2026